Pearson Longman Signature Event: Responding to the needs of Generation Y - Hosted by Nicky Hockly & featuring Jamie Keddie, Steve Oakes, Simon Buckland and Jill Hadfield

Nicky Hockly will host this discussion with panelists: Simon Buckland (Wall St Institute International), Jill Hadfield (Unitech New Zealand), Jamie Keddie aka Cheimei10 (TEFL Clips.com) & Steve Oakes (IH Budapest).

To hear Jamie Keddie talking about this event go to:
www.youtube.com/user/PearsonLongmanELT?feature=mhw4#p/a/u/0/YFjSYCse6k0

Generation Y, those born in the second half of the 1970s and the first half of the
1990s are the largest marketing phenomenon since the Baby Boomer generation of
the late 1950s and 1960s. The children of the Baby Boomers, Generation Y have
grown up in a world of diverse internet resources and are able to multi-task, watch
video on-line, chat with instant messenger and be on Facebook all at the same time.
As Generation Y goes to college and enters the workforce how do educators and
trainers respond to the world in which these people operate?
In this session we will look at the challenges Generation Y learners present to
teachers. We will look at ways in which we can get ELT teachers up-to-speed with
the needs of Generation Y and the technologies they use. In particular, with the shift
in viewing habits from TV to internet we will look at on-line video resources and
discuss ways in which these can be exploited to get the attention of the multi-tasking
and multimedia using Generation Y learner.